What is an advantage of knowing current promotions?

Knowing current promotions offers several benefits, particularly in terms of upselling products. When baristas are aware of ongoing deals, they can effectively communicate these promotions to customers, encouraging them to upgrade to larger sizes, add complementary items, or choose premium offerings that are part of the promotion. This communication not only enhances the customer experience by providing valuable information, it can also increase the average transaction value, benefiting both the employee in terms of performance metrics and the overall sales for the store.

While fostering customer loyalty and reducing waste can also be positive outcomes of being well-versed in promotions, these outcomes are secondary effects of successfully upselling. Promotions primarily act as a strategy to entice customers to purchase more, which directly correlates with upselling tactics used by employees who are informed about current deals. Thus, understanding promotions is crucial for maximizing sales opportunities and assisting customers in making informed choices that enhance their visit.